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Search Engine Optimization (SEO) Online Training

Heard a lot about SEO? Wondering what it is all about? Search Engine Optimization is a way to get the site ranked when a particular keyword is searched by the users. There are ample sites for a keyword to appear. It is impossible to list all the sites by the search engines. Thus, the search engines chooses the most authentic and informative site and throws it to the user. A lot of tools and techniques are used to carry out this process. The SEO Techniques consists of the Black Hat Techniques and the White Hat Techniques.

SEO White Hat Process:

On-Page Optimization:

The first rule of SEO is to develop an error free website so that the users’ have a good experience. Once, a site is developed, it will be submitted for crawling. The search engines must know that a new site has been created. The important keywords can be highlighted by using Header Tags. The search engines doesn’t have the power to read the images. Hence, an alternate tag must be used to describe the images. Thus, there are many such rules which applies to a website. One must ensure that one has scored the brownie points in the On-Page Optimization methods before proceeding for Off-Page Optimization methods. There are websites that will give you a detailed report about your On-Page performance.

Off-Page Optimization methods:

Once the website is ready for the launch, one must focus on promoting it. There are various platforms that can be used to post the links. Link building adds to the authenticity of the website. But one has to take care of the spams. Social Bookmarking, Classifieds, directory submission and local listings are some of the ways to add value to your site. These Off-Page Optimization methods are time consuming ones, hence one must be patience throughout the SEO process.

LearningSlot offers complete search engine optimization online training course to help the trainees hone their online marketing skills. We ensure that SEO training is just not theoretical and notes oriented. We ask our trainees to be a part of our projects and carry out the SEO process to learn more and more. The game of ranking is fun to learn and it will fetch you results on a long run. Join LearningSlot and stay updated!

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Course Objectives

Internet & Search Engine Basics

  • What is Internet Marketing ?
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • How the search engine works ?
  • Understanding the SERP
  • Using Search Operators
  • Google Search Engine Architecture
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda, Penguin and Humming Bird Update and its Importance

Google WebMasters Tools

  • Adding a Site and Verification Process
  • Basic Settings
  • Geographic Settings
  • Search Queries Analysis
  • Backlink Analysis
  • Internal Link Analysis
  • Site Links
  • Crawl Errors
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Sitemaps
  • Remove URLS from index
  • HTML Suggestions

Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project
  • Localized Keywords Research

On-Page Optimization (Onsite)

  • Basics of Website Designing / Development.
  • Analysis of website for content, design and code.
  • Domain names and Exact match domain concept.
  • Filename Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Strategy
  • Image Tag Optimization
  • Footer Optimization
  • Creating Sitemap
  • URL Redirecting Techniques (301, 302)
  • Robot.txt File
  • Google SEO Guidelines

Off-Page Optimization (Offsite)

  • Introduction to Offsite Optimization
  • Linking Building Methodology
  • Directory Submissions for SEO
  • Social Bookmarking
  • Local Business Listing (Local SEO)
  • Classifieds Posting
  • Forum Signatures and Commenting
  • Blogging Concepts
  • Press Release Submission
  • Article Submissions
  • Video Submissions
  • Social Media Optimization Techniques (Basics)
  • Tracking the Links and Page Rank
  • Avoiding Spam Links

Reports and Management

  • Website Position Analysis
  • Introduction to Google Analytics
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Goals and Conversions

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